The Business of Social Games and Casino
How to succeed in the mobile game space by Lloyd Melnick. Lloyd is a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space. I am currently GM of VGW's Chumba Casino and on the Board of Directors of Murka Games and Luckbox. I am also the author of the definitive book on customer lifetime value, Understanding the Predictable.