Something New, Something Different with Stephan Scholten

adidas running shoes have a long history of dominating the field. But in 2017, big changes in the world of performance footwear meant adidas had to innovate fast or get left behind. Enter Senior Director of Global Running Footwear Stephan Scholten who, in the Rebellious Optimists spirit, took on the challenge to deliver a new shoe that could smash records. In today’s episode, Stephan shares how biomechanical engineering, carbon rods, product development, and teamwork came together to create a new line of record-breaking running shoes the world hadn't seen before.