How To Design Winning Experiments feat. Thierry de Vries & Michel Faas
VWO PodcastDive into the world of strategic experimentation with Michel Faas and Thierry de Vries! In this episode, they spill the beans on crafting game-changing experiments that propel businesses to success.
Join our experts as they talk about behind data-backed hypotheses, showcasing VWO’s tool for seamless implementation and testing.
They share a riveting B2B example, detailing the journey of an IT company transitioning from devices to services.
Get a front-row seat to setting up hypotheses, testing assumptions, and defining actions.
Key Takeaways:
Test Before You Leap: Validate your business model by testing new propositions with a smaller audience. Explore the power of new websites and landing pages as your testing ground.
Landing Pages Unleashed: Craft different landing pages to experiment with various angles. Discover what resonates most with your audience and fine-tune your approach.
Mix It Up: Hit your audience with a dynamic mix of pull and push marketing. Dive into the world of Google for SEO magic and LinkedIn for a visual and tonal treat.
Message Magic: Experiment with different messages – discover whether ease or engagement strikes the perfect chord with your audience.
Keep It Simple, Silly: Simplify your website or landing page design to focus on your proposition. Learn why simplicity is the key to unlocking insights.
Explore the art of creating compelling landing pages, experimenting with marketing approaches, and uncovering VWO’s idea log—a treasure trove of experiment ideas and case studies.
Hit play now and revolutionize your growth strategy with proven experimentation techniques!
Apple Podcasts: https://podcasts.apple.com/us/podcast/vwo-podcast/id1668802004
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Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kNDhmODUwYy9wb2RjYXN0L3Jzcw