Alchemy

Alchemy

In this episode, we discuss how critical alchemy is in strategy, through a magical combination of positivity, people, places, and jumping intuitively on powerful serendipity when it presents itself. We talk about why it’s difficult to define but easy to see when great alchemy turns up in the world. We discuss our favourite alchemic brands, from fashion to film. Plus, we offer a few tips to help you get a invite alchemy into your strategic thinking.
Learn how to develop, focus and execute brand strategies in a technological age with the online Brand Strategy course at Berghs School of Communication, taught by ITTT co-host Michael Aneto.
About your hosts:
Michael Aneto is chief design officer at SAI – an Amsterdam based design and technology design firm with clients including Nike and Teijin. Michael has worked at various leading international digital agencies and is an expert in strategy, design systems and Arsenal.
Adam Horne is creative director at Berghs Studio. He's an Australian in Sweden who is drive