Khalid Saleh On How Invesp Generated $37 Million During Holidays
VWO PodcastIn this insightful episode, Khalid Saleh, CEO of Invesp, shares how they generated millions of dollars in revenue for some leading brands.
Key Takeaways:
Problem Solving Mastery: Dive deep into the art of understanding your customers' world. Discover their needs, expectations, and unique behaviors to pinpoint areas for improvement and innovation.
Quantify Your Success: Learn how to use quantitative research and analytics to unveil the extent of problems affecting different audience segments. Prioritize your efforts and resources for maximum impact.
Insider's Guide to Research: Unleash the power of usability testing, user interviews, surveys, and insights from call centers and sales teams. These techniques reveal invaluable insights for transforming your product or service.
The Perfect Blend: Explore the magic of balancing qualitative and quantitative data. Craft powerful problem statements, ignite creativity, and develop data-driven hypotheses that elevate your solutions and success rates.
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