Ben Ambridge On Using Psychological Intelligence to Optimize Customer Experience
VWO PodcastEver wondered how basic psychology can transform your business?
In this exciting episode of the VWO Podcast, we have with us Ben Ambridge, researcher and professor of psychology, who will share how psychological intelligence plays a pivotal role in decoding and optimizing customer behavior.
Key moments in this episode include:
(00:00) Introduction
(01:10) Psychological Principle #1 - Delay Discounting
(04:00) Psychological Principle #2 - Endowment Effect
(08:15) Psychological Principle #3 - That Sinking Feeling
(11:15) Psychological Principle #4 - Foot In The Door
(15:10) Psychological Principle #5 - Door In The Face
(18:25) Psychological Principle #4 - Less Is More
(26:15) Psychological Principle #4 - Odd One Out
Join Professor Ambridge as he reveals the Top Psychological Principles of CRO (Conversion Rate Optimization) and transforms them into actionable insights that work wonders for any website.
Learn how "Delay discounting" influences customer behavior and understand various other psychological st