How To Build An Experimentation Ecosystem By Manuel Da Costa
VWO PodcastDive into the world of business evolution with our latest podcast episode!
Featuring Manuel Da Costa from Effective Experiments, this episode deals with the transformative journey of Conversion Rate Optimization (CRO) and the vital shift from a marketing component to a team-wide focus.
🔍 Key Takeaways:
Discover the secrets of successful experimentation that goes beyond just online testing!
Learn why a cross-departmental effort is crucial, and why having a VP of Experimentation is a game-changer.
Understand the importance of identifying untapped opportunities for experimentation and emphasize that CRO is just a piece of the larger optimization puzzle.
💼 Insights for Professionals:
Are you a CRO looking to elevate your role? Manuel advises initiating conversations with senior stakeholders to gauge their perception of CRO.
Uncover the true essence of experimentation – it's not just about winning tests but a continuous learning process that brings invaluable insights.
Be wary of the revenue-focused mindse