#13 - Startup Growth Strategy & Building Gojek Data Team - Crystal Widjaja

“Goal on the behaviors that matter. Don’t goal on your vanity metrics. Figure out what it is that, not just works for your product, but also for you as an individual." Crystal Widjaja is a startup growth advisor and a Forbes 30 Under 30. She was most recently the SVP of Business Intelligence and Growth for Gojek. She is also the co-founder of Generation Girl, a non-profit organization that introduces young girls to STEM. In this episode, I had a fascinating chat with Crystal on many things about startup and her exhilarating journey with Gojek as the first data hire. We started with the recent trends of the startup funding in US and Southeast Asia, and the impact that COVID has brought to the startup scenes. Crystal then shared her insightful tips on startup growth strategy, including the common pitfall startups need to avoid in their strategy. She also gave practical tips on how a startup can start its data analytics journey. We then talked about her recent Gojek career when she outlined her amazing journ