Nasrin Jafari is the founder, designer and CEO of Mixed By Nasrin, a Brooklyn-based fashion company that's recently hit a 7-figure run rate and continues to grow rapidly–and profitably. In my first ever "Opening The Books" episode, Nasrin and I essentially recorded a coaching call. That is: she gave me access to all of the platforms & numbers in her business, and then we spent 2 hours talking through where she should go from here. My hope is that Nasrin's willingness to be this vulnerable and generous with her business's details is a giant help to others in similar stages of businesses. There are a ton of screenshares, docs, and other references here. The video version (which will be ideal for this episode) and all of the links I mentioned are all available at www.ajfgrowth.com/mixed. EPISODE HIGHLIGHTS 00:00:17 Coaching entrepreneurs in real time. 00:06:27 Creating a high touch brand. 00:12:36 Long-term brand building play. 00:13:39 Long-term sustainability and cultural impact. 00:18:06 Goal: Buil
