#155 - Build What Matters With Vision-Led Product Management - Ben Foster

“Product driven means you understand what your customers’ problems are, but you don’t let yourself get held back by what your customers are saying. You’re not building your product for a customer that you’re already working with. You’re building a product for a customer that you haven’t yet met." Ben Foster is the co-founder of Prodify and the co-author of “Build What Matters”. In this episode, we discussed how product driven and vision-led product management helps organizations deliver key customer outcomes and achieve business goals. Ben first began by describing the product management paradox and some of the common product management dysfunctions. Ben then dived deep into the three important aspects of a vision-led product management, which are key customer outcomes, customer journey vision, and product strategy.   Listen out for: Career Journey - [00:03:31] Product Management Paradox - [00:05:59] The Role of Product Manager - [00:08:10] Product Dysfunctions - [00:09:50] Product Driven - [00:1