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Online companies promised to bring transparency to the mattress-buying experience. Did that work out? Zachary Crockett takes a look under the sheets.
- SOURCES:
- Derek Hales, founder and editor-in-chief of NapLab.com.
- Joe Megibow, C.E.O. of Casper Sleep.
- RESOURCES:
- "Drake Has a $400,000 Bed − We Asked Why and Where You Can Buy It," by Emilia Hitching (Homes & Gardens, 2024).
- "Casper Tests a New Store Design as It Rethinks Its Retail Strategy," by Anna Hensel (Modern Retail, 2024).
- "Is The Direct-To-Consumer Bedding Business Turning Into A Bad Dream?" by Warren Shoulberg (Forbes, 2019).
- EXTRAS:
- "Are We in a Mattress-Store Bubble?" by Freakonomics Radio (2016).
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