#104 - Growing Through Experimentation - Lisi Hocke

“The most important part about building an experiment-driven culture is to make it safe to fail and to fail in good ways." Lisi Hocke is an active figure in the global testing community. In this episode, Lisi shared her lessons learned growing an experiment-driven quality culture in her recent years. Lisi shared why it is important to have an experimentation mindset before we adopt something new or any good practices and to have a safe environment to execute those experiments. Lisi shared her advice on how to run an experiment, from building transparency, creating hypothesis, getting buy-in, and understanding our biases, in particular the sunk cost fallacy. In the latter half, Lisi shared her personal transformation journey learning in public and shared her tips on growing technical confidence. Listen out for: Career Journey - [00:05:59] Sharing About Building Quality Culture - [00:13:39] Experiment-Driven Culture - [00:21:14] Building Transparency - [00:25:41] Hypothesis - [00:28:08] Building