Victor Pontier on Building CRO Teams, Advanced Personalization, and Industry Trends (Episode #9 - CRO Hour)

In this final episode of The CRO Hour by VWO Podcast, host Jomol Ensy Varughese sits down with Victor Pontier, Lead CRO at Making Science. 

Making Science is a top digital marketing and technology consulting firm headquartered in Spain, with a growing presence in the UK, US, Portugal, France, and beyond. 

Victor has been instrumental in establishing and leading the CRO division of Making Science in France, helping top global brands drive success through advanced personalization strategies. 🎯

Victor dives into:

• Key steps to building a successful CRO team – from defining roles to ensuring accountability

• Personalization strategies luxury brands use and lessons D2C companies can adopt

• Omnichannel optimization and its impact on customer journeys

• The role of AI in transforming CRO

• Common CRO mistakes and how to avoid them

This episode is a must-listen if you’re looking for actionable strategies to improve your CRO efforts! 💡

Tune in now! 🎧

#CROHour #CROSuccess #Personalization #AIinCRO #MakingScience #ConversionOptimization #VWOPodcast