If You’re Reading This, You’re Probably ‘WEIRD’

Here’s a little experiment. Take a second to think about how you would fill in the blank in this sentence: “I am _____.” If you’re anything like me, the first descriptors that come to mind are personal attributes (like “curious” or “kind”) or identities (like “a journalist” or “a runner”). And if you answered that way, then I have some news for you: You are weird. I mean that in a very specific way. In social science, WEIRD is an acronym that stands for Western, Educated, Industrialized, Rich and Democratic. Most societies in the world today — and throughout human history — don’t fit that description. And when people from non-WEIRD cultures answer the “I am” statement, they tend to give very different answers, defining themselves with relation-based descriptors like “Moe’s father” or “David’s brother.” That difference is only the tip of the iceberg. Much of what we take for granted as basic elements of human psychology and ethics are actually a peculiar WEIRD way of viewing the world. Joseph Henrich,