There's a major shift happening right now in the B2B marketing space. It's no longer about churning out quarterly "ebooks" or "case studies" that sit on your website just to collect dust... No! Now, it's about having the ability to drive REAL demand for your organisation through different brand building strategies/activities. The aim of this podcast is to bring together the best of the best in the demand generation space & highlight exactly what they're doing to stand out & innovate on from the "traditional model"
