Marketing stories from the Middle East & North Africa! MENA (Middle East & North Africa) is one of the most vibrant and rapidlly changing regions. Spead across 20 countries and more than 200 million consumers, this vast region presents many challenges and plenty of opportunities. With more than a decade of marketing experience and a special interest in the MENA region, I am super excited to be launching this podcast, the 1st of its kind to help navigate MENA's marketing and communcations landscape. In this podcast I will sit down with the most dynamic CMOs and MarCom professionals to paint a picture of what works in the world of marketing and communications from a MENA perspective. Brand strategy, paid social, marketing automation,influencer marketing and many more topics I will be discussing with my guests to reveal the vision for marketing in the post-digital ara in the MENA region. Bi-weekly episodes will be packed with marketing insights that inspire action and top tips that you can implement to improve your MarCom results. Join me to learn and be inspired by the experts that are shaping the MarCom industry in MENA.
