Welcome to the Brand to Fan Show, where we unpack the phenomenon of fandom and how to cultivate affinity, loyalty, and trust to build more fans. Future-proofing your businesses requires fans, not followers. On this weekly podcast, host Lauren Teague brings you her favorite people, experts, and influencers to uncover the differences between marketing for Affinity, rather than Attention. Join Lauren in her entrepreneurial journey to understand fandom and how to leverage it in every customer and employee interaction from marketing and sales to CX. Like what you hear? Use #BrandtoFan to share!
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