Marketing has changed. Ads are more expensive, standing out in a flooded inbox is so much harder, and the funnel isn’t a fun buying experience. If you want to solve the problems you’re facing as a marketer, it’s time to build a new playbook. Each episode of the Nearbound Marketing podcast features practitioners in the trenches of B2B Marketing who shares their insights on topics such as content marketing, influencer marketing, evangelism, affiliates, marketing partnerships, employee advocacy, executive thought leadership and more. Learn how to gain trust when you're not in the buyer's seat, how to market with people who have been there, and how to create value for your customers. There was Outbound.There was Inbound.Now there is Nearbound.Join us as we explore a new era of marketing.Brows past episodes & get more content to enable your marketing efforts at LoganLyles.com.