Dealer Process Secrets

Welcome to the Dealer Process Secrets Podcast! This podcast is crafted for everyone in the dealership industry—from salespeople and finance managers to closers, desk managers, general sales managers, general managers, and owners—who are committed to continuously honing their skills and mindset. Join Philip Cheatham, author of *Dealership Process Secrets* and the founder of Central Desking and Central Desking University, as he dives into his most enlightening experiences and insights. Each episode reveals Philip's key "a-ha moments" and secrets spanning from sales floor tactics to executive strategies with complete transparency. He shares the hard lessons, mindset shifts, and strategic sales processes that have propelled top-performing dealerships and dealer groups across the country to success. Discover what sets the most successful industry professionals apart: their ability to swiftly identify opportunities, make informed decisions, and implement crucial processes. "Dealer Process Secrets" aims to arm you with practical tips, actionable ideas, and industry secrets to immediately enhance your performance in auto sales or management. Spend 30 minutes per episode with Philip, and learn how to boost your sales, increase profitability, and positively transform the culture and attitude of your dealership. Let's turn talk into action.