In an era of apathy, automation and exponentially-increasing choice, organisations and brands face a significant challenge to create true moments of connection with their target markets. Do you think about who your target audiences are beyond their buying habits, geographic location or job title? Do you create content to serve algorithms or humans? Do you measure success in campaign KPIs, sales or behavioural change? Are you balancing big picture thinking with agile, targeted execution? anyone really listening? In the IMPACT Insights podcast series, The IMPACT Agency team explores the emerging, evolving and eclectic in the world of marketing and communications. Each episode will consciously-disrupt current thinking. We will unpack and debrief on current issues, trends and opportunities with special guest experts offering their insight into how we can challenge the status quo.

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