Food Fraud: What is it? Who does it? Why should you care? What can you do about it? This podcast takes a look at these questions while reviewing the latest insights on food fraud prevention. Defined as "intentional deception for economic gain using food," food fraud has become one of the most important and urgent focus areas for industry, governments, associations, and academics. Our goal is not to catch bad product, but to prevent food fraud occurring in the first place. In each episode host Dr. John Spink will explore prevention-focused concepts while discussing hot topics, strategic responses and a review of the latest literature. The podcast is based on Dr. Spink’s research and scholarly publications, as well as on the broader research from the Michigan State University/Food Fraud Initiative team and partners. For more information visit www.FoodFraudNews.com.