It typically takes five years from imagining a new car to bringing it to market. In about that same amount of time, Genesis has created their brand and introduced all new models. The cars and the design leadership have gotten the attention of just about every automotive award around the world, and the brand has fought hard to create its mark in a challenging and increasingly fast-paced market. This is a team effort led by the collaborative dynamic duo of Luc Donckerwolke and SangYup Lee. Josh and Evan traveled to Seoul to immerse themselves in Korean culture and learn how innovation has been accelerated across a range of businesses, including automotive. In this episode they sit down with the creative duo, who they’ve known for the last decade, to hear how they’ve developed the Genesis brand, built a team, design cars that people desire, and bring the brand to life across the many touch points that people interact with. Feel the love and learn about the power of design. Links: coolhunting.com/genesis gen
