👋Welcome to FOUNDED IN TRANSCREATION, the first ever podcast on transcreation, where we delve into how brands cross borders😍 Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service required to render creative content into a new language for marketing purposes. Slogans, film titles, video games, app content and ad copy are some examples of content that will most likely require a brand to use transcreation. 🎧This podcast is about entering the realms of language and creativity with brands. Enjoy!😃

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