Driving Brand Loyalty Through the Metaverse with Lindsey McInerney - Step into the Metaverse podcast: EP13

In this episode of the Step into the Metaverse Podcast, I interviewed Lindsey McInerney, the Co-Founder and CEO of Sixth Wall, a new venture exploring the intersection of web3 and entertainment and the digital arm of Mila Kunis' Orchard Farm Productions. Lindsey calls herself an early internet nerd and tech futurist. She is consumed by the metaverse's emergence and excited about how crypto, blockchain, gaming, NFTs and XR will change our current digital and physical landscape. As a former global head of technology and innovation at AB InBev, the world’s largest brewer, she learned to brand into the metaverse. Tune in as we discuss the important role that NFTs will play in the metaverse, what brands need to do if they want to become successful in the metaverse, how the metaverse will change the future of work, as well as the ethical challenges of the metaverse. Enjoy! If you are interested in learning more about the metaverse, you can order my book Step into the Metaverse here.