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Breaking the Code

Breaking the Code

Havas Medical Anthropology
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Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.

Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.

46 episodes  •  0 archived  •  
GLP-1 Santa?!: The Cultural Shifts Behind St. Nick's Changing Shape
Dec 23, 2024
25 mins
Equity in Action PART 1: Understanding the Hearts and Minds of Multicultural Patients ft. Eirásmin Lokpez-Cobo
Dec 6, 2024
48 mins
Women, Sports, and Leadership: The Evolution of Female Success ft. Claire Knapp and Denise Melone
Oct 15, 2024
44 mins
Do GLP-1s Change the Meaning of "Obesity"?
Oct 1, 2024
43 mins
Gifted, Neurodivergent, or Nerd: The Highs and Lows of Growing up Tagged as 'Gifted'
Sep 17, 2024
49 mins
Unpacking the Rituals of Barbecues and Health: How we Give Structure and Meaning to an Unstructured World
Sep 5, 2024
22 mins
Bridging Minds: Autism, Neurodivergence, and Inclusive Communication in Advertising
Aug 12, 2024
35 mins
Defeating Cancer’s Hero Trope: Cancer Doesn’t Make Humans Super - It Makes Them More of Who They Already Are
Jul 31, 2024
25 mins
Making Sense Of "Trigger Warnings": Stigma, Taboo, and Trauma
Jul 22, 2024
32 mins