How can you win more sales? By being more buyer centric. That means understanding the buyer’s perspective, what’s important to them and the challenges of making a decision. We explore how facilitation and collaboration can create a Win/Win between seller and buyer. Who wouldn’t love that? Selling is tough, but buying is tougher. By helping the buyers you’re helping yourself. Join us as we have buyer side chats with people involved in the buying decisions as well as industry experts who’ll help us to understand why we need to change and what we need to do better.

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