Sustainability is a Team Sport with Katja Schreiber

Playing sport at a high level from a young age, Katja Schreiber knows adidas provide products that are built to last (she still owns her favorite pair of adidas shoes from her days competing). 17 years on, she is now the Senior Vice President of Sustainability at the brand she loved as a child, still with the same athlete's mindset and desire to push herself. In the latest episode of Rebellious Optimists, Katja explains why adidas is focusing on sustainability with more intensity than ever before, and the three key areas they have chosen to double-down on. She talks about how the brand has the potential to make a massive impact, and what drives her to make sure that they get it right.