I help companies and business to stay adaptive so that they can stay in business. What we do is talk about business innovation. Innovation means you can change your business model. However, you can improve a part of a process inside your business to be excellent in your area. However, reality is complicated. Old, outdated business models of the old economy are facing tough times. We discuss this. Moreover, how to address this challenge. Remember: a not testable business model is dead by default.