How Tim Ferriss found product-market fit for “The Four Hour Workweek”

From literal product placement at a bookstore to courting bloggers, Tim Ferris shares with Mike Maples of Floodgate the tactics he used to find product-market fit for his book “The Four Hour Workweek,” as well as how to build a world-class advisory board that moves the needle for your startup. Check out Mike’s interviews with Steve Blank for more learnings on product-market fit.