upside is the first podcast dedicated to startups outside of silicon valley. these entrepreneurs are smart, resilient, capital-efficient individuals building a company at what many would consider a geographical disadvantage. we examine how they are charting a different path, changing their communities, and building impactful businesses with upside. every episode follows the same format: ( i ) we share our research of the company ( ii ) we interview the founder ( iii ) we create a verbal, hypothetical deal memo

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