Welcome to The ABM Voice, a podcast on Account-based Marketing and Experience! B2B marketing & sales processes have been evolving in the last few years in response to change in buying patterns and increased digital adoption. The Covid pandemic has expedited this shift and forced Marketing, Sales, and Revenue teams to redraw their old playbooks for a new world that has transformed itself for a digital-first or even digital-only buying experience. The ABM voice is a step towards democratizing Account-based Marketing and helping organizations Accomplish and Accelerate to the new way.
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