#6 User Experience in B2B: Building a product in the retail industry for today’s consumers - with Henning Witzel @NewStore

Being a computer scientist was too boring for Henning. Once he saw Photoshop the first time he felt in love not only with the tool. He quickly started expressing his ideas on the screen and started working as a freelancer until one of his clients got acquired by the entrepreneur Stephan Schambach.  The omnichannel retail platform NewStore was born and he started as a Product Designer. These days Henning is leading the Design Team and everything related to user research, experience, and product planning.   He shares deep and detailed insights about projects with NewStore's clients and how they build a B2B retail product that has touchpoints to end customers.