Michael E. Gerber: The Benefits of Process Documentation and Why Your Business Needs It

Inc. Magazine calls him “the World’s #1 Small Business Guru” — the entrepreneurial and small business thought leader who has impacted the lives of millions of small business owners and hundreds of thousands of companies worldwide for over 40 years. Michael E. Gerber is the author of the NY Times mega-bestseller, for two consecutive decades, "The E-Myth Revisited" and nine other worldwide best-selling E-Myth books concerning small business entrepreneurship, leadership, and management. Additionally, Michael E. Gerber has written 19 industry-specific E-Myth Vertical books. His mission is "to transform the state of small business worldwide™." If you've heard any of the clichés about working on your business rather than in your business, The E-Myth is where that came from. Michael has been a huge inspiration to my business and the work that I do, so I'm honored to have him on the show.  In this episode, we talk about the landscape of operations manuals, the 4 distinct personalities that drive the entrepreneur,