Hi, I’m Pete Denby, co-founder of Hyper Group. This is To Affinity and Beyond, a podcast that goes deep on customer insight, decision making and business growth. We talk about the tools and techniques businesses use to understand their customers and make more intelligent decisions, featuring some of the most forward-thinking experts on data, social and managerial sciences. If you’re interested in consumer behaviour and needs, how to translate insight into more effective, customer led decisions, and which companies are shining examples in space, this is the podcast for you.

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