The digital advertising world is competitive and constantly changing. It’s easy to spend a lot of time and money on your strategy only to feel like you’re missing out on opportunities, especially in the evolving world of Amazon advertising. Joe Shelerud and Matt Wiklund, founders of Ad Advance and digital advertising experts, developed The Ad Project podcast to talk about the complex nature of Amazon advertising and to share data insights and knowledge that help drive key business decisions and ultimately better results from your advertising efforts. Tune in weekly for interviews with industry experts, case studies, conversations about brand building, digital marketing trends, and tips to diversify your advertising strategy - whether or not you sell on Amazon.