Rapid Response: Aggressive sustainability, w/Lynn Jurich, CEO of Sunrun
Going head-to-head against Elon Musk and Tesla would be daunting enough. But for solar power company Sunrun's CEO Lynn Jurich, that's just the beginning. Expectations for solar are high under a Biden Administration, and Sunrun's stock price has quadrupled in the past year. Jurich faces not only the competitive specter of Tesla, but the complexities of a new-style energy utility and the vagaries of politics and policy in the most partisan environment in generations. Her touchstone – in a key lesson for entrepreneurs – is to focus on long-term trends that she believes are favorable. In the teeth of the pandemic, she spent $3 billion to buy up one of the other key industry players, doubling down on her commitment, and extending a scale-advantage over Tesla. From Sunrun's internal culture to the undulating energy marketplace, Jurich is both pivoting in search of opportunity and holding fast to central principles.