Welcome to first of our all-new snack-sized podcast format that's shorter and sharper! In this episode, we discuss how ruthless is a common trait of some of the most successful brands, companies, and businesses we know - and why that’s baked into the core of their thinking. We also talk about why ruthlessness is an excellent antidote for soft and fluffy marketing speak and what happens when you take ruthlessness too far. And we offer a few tips on getting ruthless, plus much more. Enjoy! Learn how to develop, focus and execute brand strategies in a technological age with the online Brand Strategy course at Berghs School of Communication, taught by ITTT co-host Michael Aneto. About your hosts: Michael Aneto is chief design officer at SAI – an Amsterdam based design and technology design firm with clients including Nike and Teijin. Michael has worked at various leading international digital agencies and is an expert in strategy, design systems and Arsenal. Adam Horne is creative director at Berghs Studio.
