Doomberg: The Story Behind The Green Chicken

Hey Guys! I started The Value Hive Podcast three years ago on the floor of my bedroom in my parents house. Today, I interviewed the iconic green cartoon chicken Doomberg. Lesson? Work hard and you too can interview cartoon chickens. This episode is a behind the scenes of what happens inside the hen house. Going from idea generation to the first draft, then to editing and publishing. How to use twitter to create demand. Why having a good enough title is is essential for crossing the chasm into virality, and lessons learned from starting Doomberg and what the future holds. [0:00] The Story behind Doomberg [4:50] The Story behind the Name and the iconic Chicken [6:20] The Five Pillars of a Business [9:20] Pillar #1: Brand [16:00] Struggles of Running a Newsletter [27:00] Crossing the Chasm into Virality [32:00] Idea Generation to First Draft [40:00] Editing the First Draft [48:30] Lessons Learned from Starting Doomberg [51:00] Demand Creation: Impressions. [1:03:00] Long/Short based on D