Mikko Koskinen about how to fit the whole vibe of Finland into a 2 minute story

Raz na jakiś czas importujemy wiedzę z zagranicy. Tym razem z Finlandii, ale całe szczęście nagranie jest po angielsku :-) This episode is a journey through a little-known corner of northern Europe where five friends had a dream and the courage to make it come true. The story behind the creation of whisky and gin made from Finnish rye is remarkable, and the storytelling campaign to promote these drinks is one of the best we've ever seen. In the episode we explore: How Kyro created a storytelling ad that instantly doubled their sales? What impact can local stories have on storytelling in marketing and how to draw from them? How to get the whole marketing story in one photo? How to tell the story of something you are not allowed to advertise? How to say everything about a brand in just one short video? And many other issues in the topic of story marketing. *** Mikko Koskinen - bio: He’s an entrepreneur with a background in engineering, design, start- and stand-up, currently based in Berlin leading