WBSRocks: Business Growth with ERP and Digital Transformation

Sam Gupta

There are several approaches to growing or scaling a small business. Some would recommend growth hacking strategies for aggressively marketing your products or services. In contrast, others would say that the only way to cross $10 mil in revenue would be through inorganic growth. If you asked any business owners or executives, 90% of them, including ME, suffer from dream-reality confusion—some claiming their growth ambitions to be as high as 3x in the next three years. Yet, the stark reality is that 90% of the SMB businesses rarely grow and join the list of fastest-growing companies or would ever become fortune-500 companies. Marketing calls it crossing the chasm, while others blame it on the “people,” “mindset,” or “culture” issue. In the ERP or business system world, they call it people, process, and technology. You may call it digital or business transformation or any other buzzwords you may choose. What matters at the end of the day are the numbers. Either you did it or didn’t do it. If you did it, pat yourself on the back. We want to hear from you. If you didn’t do it, we still want to hear from you about what you would differently do if you could go back in time. This podcast takes a holistic and unique approach to crossing the chasm with business systems or technology. This podcast will use the mixed approach, including solo monologues or commentary, interviews, and panel discussions. The speaker profiles would include business owners, consultants, researchers, and executives (CFO, CEO, CIO, and COO) who have gone through a process of scaling a business with the help of technology. But, most importantly, leaders like you who have their feet on the ground and working tirelessly to manage their P&L. For the love of growth and digital transformation, let's #WBSRocks

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