Experiencing the Real and the Digital with Christiaan Eisberg - Step into the Metaverse Podcast: EP06

In this episode of the Step into the Metaverse Podcast, I had a chat with Christiaan Eisberg, the Founder and CEO of Straight Fire, a Web3 start-up bridging the real world with the metaverse, through building the first NFT Social dApp and unique NFT collections. He is a metaverse explorer, serial entrepreneur, and experienced operational and commercial executive, specialised in brand building, client management, digital commerce, and organisational transformation. He has a 20-year background in Fortune 500 companies and start-ups, in heavy industries and consumer brands, in the West and the East. After various executive roles in BP, he co-founded and grew menswear brand Martyn Bal into an international success, served as CEO of celebrity- favourite handbag brand Meli Melo and co-founded European fashionTech platform “A lovely thing”. Subsequently, Christiaan co-founded FIVE group, a Sino-European advisory firm, is mentor of various start-ups and a frequent speaker on branding, digital commerce and NFTs. N