Adaptation

In this episode, we discuss how vital adaptation is in a world that changes, at times, very quickly. Michael talks about Burberry as an icon or adaptation in this, and since recording, they’ve launched this excellent example. Check it out: “'It’s about that fearless spirit and imagination when pushing boundaries.' #RiccardoTisci https://youtu.be/QbmW76Cp4s8 Learn how to develop, focus and execute brand strategies in a technological age with the online Brand Strategy course at Berghs School of Communication, taught by ITTT co-host Michael Aneto. About your hosts: Michael Aneto is chief design officer at SAI – an Amsterdam based design and technology design firm with clients including Nike and Teijin. Michael has worked at various leading international digital agencies and is an expert in strategy, design systems and Arsenal. Adam Horne is creative director at Berghs Studio. He's an Australian in Sweden who is driven by curiosity. And fear, and money, and a love of expensive cheeses, but mainly he's driven